Nutrilac has chosen to embody the acceleration of its development strategy by introducing a new visual identity, including the choice of a new logo, a key element of the company’s image.
As a result of a strategic co-development process, this new look is a necessary evolution of Nutrilac’s image to better meeting the company’s current dynamics.
The letters become a sign and the word becomes a logo. The result is a sign borrowed from a movement idea, as dynamic as the company.
It is also an opportunity to move the environment around Nutrilac to determine the pace of the coming years and to illustrate Nutrilac’s progress. The idea of the bridge, triggered by the shape of the sign, represents the shortest path between breeder and animal.
Nutrilac is thus the shortcut between animal welfare and breeding performance.